Calendar Pricing

Enhancing fare transparency with pricing on the Booker calendar.

  • Reducing Clicks Improves Booking Efficiency: Making fare pricing visible upfront removed unnecessary steps.

  • Real-Time Data Matters: Live fare updates ensured accuracy and user trust in pricing.

  • Visual Clarity Drives Engagement: A well-structured UI encouraged users to explore different date options.

  • Flexibility Features Boost Conversions: Users were more willing to adjust dates when they saw clear savings.

  • Choosing the right travel dates often involves price comparisons, but Customers had to manually select different dates to view fares, leading to frustration and extra steps in the booking process. To streamline fare discovery, we introduced pricing directly on the booker calendar, allowing travelers to compare fares at a glance and make more informed booking decisions.

  • As the Manager of Mobile & Notifications, I led the strategy, design, and implementation of calendar-based fare display in the mobile app. I collaborated with UX, engineering, and revenue management teams to ensure real-time fare accuracy and an intuitive, frictionless experience.

    • Reducing Search Fatigue: Users had to tap through multiple dates to find the best fare, increasing friction.

    • Real-Time Fare Accuracy: Ensuring pricing updates were fast and dynamic to reflect changes in availability.

    • Visual Clarity & Usability: Displaying fares on a small mobile calendar without overwhelming the user.

  • Integrating Real-Time Pricing Data

    • Partnered with JetBlue’s pricing and revenue teams to pull in live fare data for each day.

    • Implemented smart caching to balance real-time accuracy with fast-loading performance.

    • Ensured fares automatically updated if prices changed during the booking process.

    Designing an Intuitive, Glanceable Calendar

    • Conducted user research to determine the best way to display prices without clutter.

    • Optimized the UI to display fare prices directly on each date, eliminating the need for extra taps.

    Driving Awareness & Adoption

    • Deep link emails and fare sale experiences to the pricing calendar.

    • Monitored engagement and iterated based on heatmaps and user session data, refining placement and visibility.

    • Mobile App has the highest search product share across platforms.

    • Enhanced user confidence, with fewer abandoned bookings and improved satisfaction scores.

    • 35% reduction in time spent toggling between dates, streamlining the booking process.

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