Boarding Pass on Home
Enhancing Travel Convenience with Boarding Pass on the Home Screen
Reducing Clicks Improves UX: Making the boarding pass instantly available reduced frustration and increased adoption.
Real-Time Updates Are Critical: Travelers relied on live gate and boarding changes, improving their experience.
Design Matters for Speed & Accessibility: A clear, glanceable layout made retrieval quick and effortless.
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Travelers often scramble to locate their mobile boarding pass, navigating through multiple app screens or reloading emails at security checkpoints and boarding gates. To streamline the travel experience, we introduced Boarding Pass on the Home Screen, making it instantly accessible after check-in. This feature reduced friction and ensured travelers could quickly retrieve their pass with minimal effort.
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As the Product Manager of Mobile & Notifications, I led the strategy, design, and implementation of Boarding Pass on the Home Screen. I worked closely with UX, engineering, and airport operations teams to ensure a seamless experience that prioritized ease of access and real-time updates.
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Reducing Customer Effort: Minimizing the number of taps needed to access the boarding pass.
Real-Time Updates: Ensuring the boarding pass dynamically refreshed with changes such as gate updates or seat reassignments.
Space Optimization: Designing a clear and glanceable home screen layout that balanced other important travel details.
Adoption & Behavior Change: Encouraging travelers to rely on the app instead of reloading boarding passes from emails or screenshots.
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Streamlining Access & Reducing Clicks
Designed a persistent, high-visibility boarding pass module on the home screen for checked-in travelers.
Optimized the flow so the boarding pass appeared automatically after check-in, removing extra steps.
Enabled pre-loaded boarding pass from the home screen for easy scanning throughout the airport.
Real-Time Updates for Accuracy & Convenience
Ensured the boarding pass barcode refreshed in real-time to prevent outdated scans at security and the gate.
Collaborated with airport teams to encourage digital boarding pass adoption, reducing the need for paper reprints.
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Improved on-time boarding, as users retrieved their passes more efficiently at TSA and gates.
Boosted mobile check-in adoption, with more users opting for digital passes over printed versions.
Increased app engagement, as travelers returned to the home screen more frequently for real-time updates.
One in five home screen visits display a boarding pass, ensuring quick and seamless access for travelers.